GaaS | Genius-as-a-Service

You're great at what you do.
I make the business match.

For high-ticket coaches, consultants, and experts whose revenue doesn't match their reputation. I find the one constraint nobody else can see and I remove it.

Apply to Work With Me
$200K
to $1M+/mo in 120 days (same offer, new argument)
$0→$5M
ARR in 14 months (own firm, 3-person team)
$50M+
in capital mandates managed
7+
years building revenue engines for elite founders

You're too good at what you do to be making this little from it.

Your clients get results. Your craft is sharp. You know you're operating at a level most people in your space can't touch. But the revenue doesn't reflect that. And every fix you've tried (new funnels, better ads, another closer, a different coach) keeps treating symptoms while the actual constraint sits untouched.

After seven years inside businesses like yours, I can tell you what the constraint almost always is. It's not your team. It's not your traffic. It's the argument underneath everything you sell. And that argument is only as powerful as the problem it's built on top of.

If the problem your market faces doesn't feel urgent, weighty, and undeniable, then nothing downstream will ever perform the way it should. Not the funnel. Not the calls. Not the content. The machine was never calibrated correctly in the first place.

You don't have a sales problem. You don't have a marketing problem. You don't have a team problem.

You have a concept problem. And it's hiding behind everything else.

The concept that your entire business is built around isn't landing with enough weight. Once that's fixed, everything you've already built starts working the way it should have from the beginning.

Every asset in your business is a medium for the same source.

Your funnel, your sales calls, your VSL, your content, your DM sequences. They're all different delivery vehicles for one thing: the sales argument. Most people treat these as separate systems to optimize individually. I see them as outputs of a single input. Fix the input and every output improves at the same time.

But the argument itself depends on something upstream of it: the problem. A brilliant argument positioned against a weak problem will always underperform. A decent argument positioned against the most undeniable version of the right problem will dominate every time.

That's where I start. With the problem itself. Everything else follows.

The problem is the product. The argument is the engine.

Most people you'll hire look at your business and see parts. The funnel. The ads. The sales team. The offer. They optimize each piece in isolation and hope the sum total gets better.

I see one thing: the relationship between the problem and the solution. Find the most undeniable version of the problem, and the argument writes itself. Get the argument right, and everything you've already built starts performing at the level you always suspected it could.

I've shifted product-market fit without changing the product.

The sales argument isn't just how you describe what you sell. It's how the market perceives it. I've taken offers stuck at $200K/month and reframed the problem so completely that the same offer crossed $1M/month in 120 days. Nothing about the service changed. The problem did.

I don't handle objections. I prevent them.

Most people optimize at the level of tactics. Better rebuttals, better closes. I operate at the level of axioms, the unquestioned starting assumptions that determine every conclusion that follows. If you control where the thinking starts, you control where it ends.

The best sales don't feel like sales.

They feel like the prospect arriving at an obvious conclusion on their own. I design systems that educate without selling, because conclusions people generate themselves are infinitely stronger than conclusions you hand them.

“Your solution can only be as significant as the problem it solves. If you want more revenue, you don't need a better product. You need a bigger problem.”
Christian Munoz

There are three levels to creating demand. You're probably stuck on the first two.

Quick metaphor. Couple hundred years ago, guns just came out. You've got them. You want to sell them to the next village over.

01
Doesn't work

Point out what they lack

"You don't have guns. We sell guns." Response: "We've made it this far without them. Circle back Monday." People are unbelievably pain-tolerant. If pain drove decisions, every salesperson alive would be crushing it.

02
Doesn't work

Show off your product

"Check out these guns. Stainless steel. 17-round clip." Response: "Sounds nice. I'll pass." This is where most coaches live. Pitching features, testimonials, and results to people who don't feel urgency yet.

03
The move

Make the world demand it

"See those ships on the horizon? Vikings. They've pillaged every city on the way here. You're next. By the way, I sell guns." Once the external reality creates the demand, simply having the supply is enough. The Vikings did your selling for you.

Your expertise is the guns. And they're excellent. But right now you're walking into villages trying to sell people who don't feel threatened. That's why the conversions feel forced, the sales cycle feels long, and the close rate never quite matches the quality of what you're offering. Nobody's showing your market the Vikings yet. That's what I do.

I become your secret weapon.

You keep doing what you're great at. I rebuild the machine around you so the business finally matches the talent. One engagement. Four moves. A completely different trajectory.

I

Find the Real Problem

Before I touch your funnel or your offer, I find the version of the problem that makes your solution feel urgent, necessary, and inevitable. This single shift has been responsible for the biggest revenue jumps in every business I've worked with.

II

Build the Argument

I develop the core sales argument that becomes the source document for everything. Your funnel, your VSL, your calls, your content. All of it draws from this. When the argument is right, your close rate goes up without your closers getting any better.

III

Reshape the Offer

If the offer isn't aligned with the most significant version of the problem, I restructure it. Pricing, packaging, positioning, market angle. Until the product and the argument are in total alignment and the business is built to scale profitably.

IV

Install It Everywhere

I apply the argument across your entire revenue engine. Funnels, content, call structure, team programming, follow-up sequences. Every touchpoint becomes a medium for the same core argument. Nothing leaks. Nothing contradicts.

This isn't theory. These are real numbers from real businesses.

Recruited at 22 through a direct introduction from Oren Klaff (author of Pitch Anything). VP of Sales across a portfolio of Y Combinator, Sequoia, and Techstars-backed companies before most people finish their first sales job. Every number below is from the last seven years.

Keystone CPA (Amanda Han)
$200K → $1M+/month in 120 days

Same service. New argument. New offer architecture.

Kinobody
$2M → $12M ARR in 24 months

Bootstrapped. No outside capital. Pure GTM.

Seamless.ai
$100K → $1M ARR in 4 months

3X market cap increase. Pacing for $10M+ ARR.

Salesprocess.io (own firm)
$0 → $5M ARR in 14 months

3-person team. Commission-only. Bootstrapped.

Sourcewater
$50K → $3M ARR in 8 months

Enterprise SaaS, full-cycle revenue architecture.

Planswell
GTM build → $7M capital raise in 6 months

Built the revenue engine that made the raise possible.

Adagio Group / Director of Investor Relations
$50,000,000 capital strategy mandate

Raised institutional and retail capital by translating complex operations into investment narratives that moved money. At scale, the argument is the product.

Portfolio includes companies backed by Y Combinator, Sequoia Capital, Techstars, 500 Startups, and Social Capital. Previously Sales Director at Netrevenue alongside Tai Lopez, Justin Waller, and Keaton Hoskins.

“If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want. And all that is left is a compromise.”

Built for experts who are tired of their business underperforming their talent.

This is for you if:

  • You're a coach, consultant, or expert with a proven offer that delivers real results
  • You're doing $50K+/month but know the ceiling is way higher than where you are
  • You've invested in funnels, ads, and closers and still feel like something's off
  • You suspect the bottleneck isn't your team or your product, it's something upstream you can't quite name
  • You want one move that shifts everything, not 47 small optimizations
  • You're open to rethinking how your offer is positioned and sold from the ground up

This is not for you if:

  • You don't have a proven offer yet
  • You're looking for scripts your closers can read off a screen
  • You want a course or a group program you can consume passively
  • You're not willing to change how your business is structured if that's what it takes
  • You think the only thing standing between you and $1M/month is a better ad
  • You want someone to validate what you're already doing instead of telling you what needs to change

You can find people who optimize pieces. You can't find someone who sees the whole picture.

There are plenty of people who can review your funnel. Run your ads. Coach your closers. Hand you frameworks. They're all optimizing parts of a machine they can't see the whole of.

What none of them can do is look at your business and identify the single constraint that's quietly capping everything else. That requires a specific kind of range. Venture-backed revenue engines. $50M capital mandates where the argument was the product. High-ticket offer architecture. And a deep understanding of how people form beliefs, construct urgency, and make buying decisions. I've been inside all of it.

That combination doesn't exist elsewhere. It's why I can walk into a business that's been stuck for months, see the thing nobody else has seen, and change the trajectory in weeks.

I take a small number of clients at any given time. If you're reading this, there may or may not be a spot open. Only one way to find out.

Apply for Genius-as-a-Service

You already know whether this is for you. The question is whether there's a spot open. Fill out the application. If we're a fit, I'll show you the one move that changes everything on the first call.

Submit Your Application


This is an application, not a checkout page. I review every submission personally and only take engagements where there's a clear path to a significant result.